3 Ways a Mobile App Helps Your Pharmacy Grow
Posted on May 26, 2023
Mobile apps are not just for large corporations anymore. They’re accessible for small and mid-sized businesses, too. In fact, an app can play a big part in your pharmacy’s growth. Not only can an app help you build stronger relationships with customers, but it can benefit your store’s bottom line as well. That’s why it’s becoming increasingly important for community pharmacies to adapt to meet their customers where they are – online, and on their phones. Here are three ways a mobile app helps your pharmacy grow:
1. Building Customer Engagement and Loyalty
Satisfied customers often result in repeat business. That’s why building a strong, loyal customer base is vital to the long-term success of your store. One of the best ways to retain customers is by keeping them engaged with your pharmacy. A mobile app is one of the easiest ways to do just that. Not only does an app allow your customers to interact with your pharmacy in a way that fits seamlessly into their schedule, but messages sent through an app typically have a higher open rate than emails. Plus, BestRx pharmacies don’t have to worry about developing and maintaining their own app. They can use our patient portal and mobile app, Your Local Pharmacy*, which integrates directly with their pharmacy software. This way patients can use Your Local Pharmacy to:
- Manage their prescriptions and request refills.
- View the status of their request(s).
- Message your pharmacy with questions**.
Plus, you can use the app to send store updates**, including changes with your hours and electronic review requests as well. That way you can provide a positive experience for existing patients and attract new customers to your pharmacy in the process.
2. Increasing sales
With easy access and convenient features, mobile apps are designed to encourage repeat business from customers. By utilizing a mobile app like Your Local Pharmacy, your pharmacy customers can request a new prescription in just a few taps. Customers don’t have to wait to submit the request during business hours either. Instead, they can manage their prescriptions and send messages to your store whenever they want. Having the app icon on their phone also serves as a daily, physical reminder of your pharmacy. That way, you don’t have to worry about being out of sight or out of mind, even for customers that aren’t visiting your store regularly. Plus, mobile apps are an easy way to share**:
- Refill reminders.
- Pickup notifications.
- Sales promotions.
This way, you can help patients stay on track with their medications, build recurring revenue for your store and incentivize them to make other purchases at your pharmacy too.
3. Operating efficiently.
Not only are mobile apps convenient for customers, but they can automate many aspects of your pharmacy’s daily workflow as well. In fact, the Your Local Pharmacy app reduces the amount of time your staff spends on the phone, by funneling the activity and communication for prescription refills to one convenient spot. This means:
- Customers can submit refill requests and questions** at any time, as well as track each prescription’s status – without picking up the phone.
- Your staff can respond to messages** throughout the day, during downtimes, instead of trying to juggle incoming calls and a line at the counter.
- You can leverage the pre-built templates and automated alerts in our Messaging Interface and two-way chat to streamline outgoing communication in the app even further.
Plus, any prescriptions requested through the app are synced automatically with the refill queue in your pharmacy software. That way you can simply begin the verification process and the steps to fill the script as normal.
While the idea of a mobile app may seem out of reach for smaller pharmacies, this could not be further from the truth. Apps like Your Local Pharmacy are available for community-based pharmacies to use in tandem with their BestRx pharmacy software. That way, you can unlock a whole new way for your customers to interact with your pharmacy without needing to invest the time and money to develop your own app. Contact us today to learn more about how BestRx + Your Local Pharmacy can help your pharmacy grow.
*Your Local Pharmacy is available for BestRx’s Standard and Premium tier customers.
**To utilize the electronic communication functions in Your Local Pharmacy, the store must be enabled for the BestRx Messaging Interface.