In a healthcare system where affordability often feels out of reach, one pharmacist is rewriting the rules—with a pharmacy that doesn’t even have a cash register. Ritesh Shah, a 30-year pharmacy veteran who’s filled shoes from CEO to seven-store owner, decided during COVID-19 that his next business venture would be less focused on profit and more on people. That purpose was rooted in a promise to his late sister, Raina. And today, it lives on through the Ritesh Shah Charitable Pharmacy, a not-for-profit pharmacy in Red Bank, New Jersey that has dispensed over $2 million in free medications to more than 500 patients living below the federal poverty line.