Ask any independent pharmacist why they went into the industry—and more importantly, why they’ve stayed—and they’ll likely give you the same answer: the patients.For all the niche medication knowledge, clinical skills, and business savvy pharmacists bring to the table, one thing comes up again and again: the most rewarding part of the job is caring for the people in your community. Depending on your patient base, you might serve hundreds—if not thousands—of people every week. And with that volume, it’s not always easy to keep up, let alone maintain the personal connection that independent pharmacies are known for.
View Full Post
Contrary to what you may think, most purchases are still being made in store – not online. What is changing is the customer’s path to purchase, and whether they end up in your store. Now, shoppers are spending more time online, planning and researching before making a purchase. In fact, nearly half of consumers confirm product availability online before making a trip to the store.
View Full Post
Discounts are a great way to entice customers to purchase over-the-counter items while they’re at your pharmacy. When used correctly, they not only help you retain and attract new customers but can increase your sales as well. To prevent your bottom line from taking a hit, it’s important to think through how and when you offer discounts – and who they’re offered to.
View Full Post
