Increase Your OTC Sales & Attract New Customers with BestRx + Google
Posted on Oct 05, 2022
Contrary to what you may think, most purchases are still being made in store – not online. What is changing is the customer’s path to purchase, and whether they end up in your store. Now, shoppers are spending more time online, planning and researching before making a purchase. In fact, nearly half of consumers confirm product availability online before making a trip to the store. That’s why it’s important to make sure you’re maximizing your online presence and that your pharmacy is visible to nearby shoppers. By integrating, BestRx + Local Inventory on Google make it easy for you to increase your OTC sales and attract new customers to your pharmacy.
Here are some tips to maximize your online presence:
Google is one of the most used search engines, both in the US and globally. To ensure your pharmacy appears in “near me” searches, your Google Business Profile should include your:
- Contact Information (address, phone and fax numbers)
- Hours of operation
- OTC products
- Services (curbside pickup, deliveries, immunizations, health screenings, etc.)
- Website link
Often, independent pharmacies have the basic information on their Google profile, but don’t have their over-the-counter products listed. Without this information, new customers have no way of knowing if you offer a particular product or service and your pharmacy is probably not appearing in “near me” product searches for your area. Ultimately, this can result in the customer taking their business elsewhere.
How BestRx + Local Inventory on Google Can Help
To help busy independent pharmacies add their over-the-counter products online, BestRx stores can use Local Inventory on Google. Through our integration, pharmacies that utilize our point-of-sale system, BestPOS, get their products online quickly and free of charge using Google’s Local Inventory app.
Once installed, just scan your OTC products in BestPOS as you normally would. The UPC barcode is then sent to Google automatically, where it is matched to the manufacturer’s products name, image and description. From there, Google’s Local Inventory feature adds the product to your pharmacy’s page* and shares it across a variety of online platforms including:
- The “See What’s in Store” section of your Google Business Profile
- Google Search
- Google Maps
- Google Shopping
- Google Assistant
Products are typically visible within three days and Local Inventory on Goggle continues to work behind the scenes to update your products online – without requiring any additional work for you.
From your profile, you can select products to feature at the top of your pharmacy’s page or share specific products to your website and/or social media accounts. This can be especially useful when an item is new, on sale or you want to promote certain seasonal products.
Google also provides each pharmacy with their own dashboard. It contains helpful analytics, including the most popular products/searches that led customers to your store. You can use this information to make more informed product decisions moving forward and learn how shoppers are finding you online.
Our partnership provides independent pharmacies with the tools need to standout online, without impacting your daily workflow or your budget. If you’re interested in learning more about how BestRx and Local Inventory on Google can help you increase your OTC sales and attract new pharmacy customers, visit: www.pointy.com/bestrx
*Please note, your Local Inventory on Google page is an online product catalog only, NOT an e-commerce solution.