Community pharmacists want to serve patients, not turn them away.
But when it comes to pricing prescriptions for cash-pay patients, finding the right balance between affordability and sustainability can be difficult to manage and take away valuable time from providing patient care.
Too often, pharmacies use outdated benchmarks or best guesses to set cash prices, unintentionally undercharging and straining already thin margins.
That’s where RxCash+ comes in.
RxCash+ is a new RedSail Technologies tool to help BestRx pharmacies set smarter cash prices. It takes the guesswork out of pricing, helps you stay competitive, and ensures you’re not leaving money on the table—while keeping prices fair for patients.
With RxCash+, both your patients and your profits win.
RxCash+ is a data driven cash pricing algorithm, which uses AI. The tailored pricing algorithms are driven by customer-specific and market data. It helps you set smarter cash prices on covered medications based on real-time market data, your own pricing history, and your location-specific gross margin goals.
Since RxCash+ algorithms are built using your own data, we can show you a predictive revenue uplift. In fact, our pharmacies average an additional $1.7K in ROI each month.
The best part? You no longer need to spend hours of staff time researching and managing cash prices. Just fast and easy access to the revenue you earn on scripts.
With RxCash+, you get:
Over 500+ pharmacies have already implemented RxCash+, and they’re earning more because of it.
Here is just one of their stories:
Robbie Monahan, Pharmacist at Marcrom's Pharmacy in Manchester, TN, found that he can use his RxCash+ program to manage cash pricing seamlessly across business lines for both his long-term care and community pharmacies.
With real-time pricing updates, 90% cash NDC coverage, and personal coaching from a RedSail pharmacist, Robbie and his team brought in $10K+ in extra revenue—without the manual work.
Although handing over part of the pricing strategy felt risky at first, Robbie says it was well worth it:
“I know there's folks that the last thing you want to give anybody control over is your pricing. But the cool thing that we've been able to see is, it's helped us – it hasn't hurt us.”
Ready to get cash pricing under control and start seeing better returns? RxCash+ may be the right program for you.
If you’re already a BestRx customer, reach out to our team to activate RxCash+ or join an upcoming webinar for an overview of the program.
We’ll guide you through a short setup process and make sure everything is ready to go based on your specific needs.
Attending Connect 2025? Sit down with a pharmacy consultant for a 1:1 look at your cash pricing. Schedule your consultation here.
And, finally, visit the RedSail website to learn more and take the first step toward a stronger, more sustainable cash pricing strategy.