5 Reasons Your Pharmacy Needs a Website
Posted on Nov 16, 2021
If your pharmacy isn’t online, you may be missing out!
Smaller, independently owned pharmacies often focus their efforts on operational necessities and may consider a website as “nice to have” rather than a necessity. However, a website is an essential, affordable way to increase the overall awareness and profitability of your pharmacy. In fact, an estimated 80% of Americans conduct health care searches online. Plus, most consumers (regardless of the industry) conduct online research before making purchasing decisions. This means members of your community are actively looking for guidance on health conditions and treatments (including vaccines and medications) every day. So, without a website, your pharmacy might not even be on their radar.
Here are 5 reasons your pharmacy NEEDS a website:
1. To establish an online presence
A website enables you to easily reach more potential customers and build awareness within your community.
2. To build credibility
A website can be linked to your Google My Business Profile, which allows you to closely monitor patient satisfaction. You can also leverage positive online reviews to strengthen your reputation in your community.
3. To connect with patients
A website is an effective communication tool. Not only can you reach new customers, but you can better engage with your existing patients as well.
4. To promote your services
A website is a great way to share information on all your pharmacy has to offer. For example, you can highlight new services, added conveniences, or OTC products. Plus, content can be easily updated as well.
5. To offer better access
A website enables you to offer your patients a convenient way to refill their prescriptions. Plus, patients can view your hours of operation and obtain health-related guidance when needed.
We know the tremendous impact a website can have on the overall success of an independent pharmacy. That’s why we’ve partnered with Dr. Leonardo + PharmSites to offer pharmacies an easy, affordable way to get online. Plus, you can leverage your existing BestRx software to automate online refill requests.
Through our partnership, you can design a customized website for your pharmacy that:
- Boosts your search engine ranking
- Is easy for you and your patients to navigate
- Is responsive to device type and is accessible for all
- Includes unlimited customized pages and the ability to add your own images and logos
- Is fast and simple to edit/update
- Includes access to a library of customizable patient education content
With an initial $250 fee to get started and ongoing website maintenance and support for $75/month, Dr. Leonardo and BestRx offer independent pharmacies an affordable way to establish a website and build their online presence.
To learn more about Dr. Leonardo +PharmSites, click here.